How Polimundo Transformed Their Cruise Sales with Traveltek’s New Front-End Cruise Solution

Polimundo is an established travel agency in Ecuador, boasting over 40 years of experience in the industry. Renowned for its high-quality holiday packages throughout Latin America and beyond, the company possesses strong expertise in crafting holiday and tour experiences. Observing rising demand for cruise holidays, Polimundo aims to leverage this growing trend.

The Challenge:

Polimundo recognised an opportunity to expand their cruise offering – but faced several barriers:

  • Low online visibility for cruise holidays
    Although their sales consultant could sell cruise vacations, their existing website lacked cruise itineraries, pricing, and content, making it challenging to attract and convert cruise focused visitors online.
  • Limited lead capture outside business hours
    Enquiries could only be handled during office hours, which meant missed opportunities from customers browsing in the evenings or weekends.
  • Growing competition from digital cruise sellers
    Competing with OTAs and cruise line direct channels required a better digital presence and seamless customer journey.
  • High costs to integrate live Cruise API’s
    The cost of developing inhouse technology was difficult to justify, and the team wanted a fast to market solution.

The Solution:

Polimundo partnered with Traveltek to implement its latest front-end cruise solution called Cruise Website Builder, enabling them to:

  • Launch a branded, mobile-responsive cruise search
  • Access live cruise content, including itineraries & lead pricing
  • Offer 24/7 cruise enquiry functionality directly from their website
  • Improve SEO and content discoverability with keyword-rich cruise content

Cruise Website Implementation was straightforward, and Polimundo’s team was trained and ready to go within weeks.

Results Within 3 Months:

  • +85% increase in cruise-related website traffic
    With SEO-friendly cruise content and improved UX, Polimundo started ranking for relevant cruise terms in Ecuador and Latin America.
  • Cruise enquiries doubled – 48% outside business hours
    Thanks to the 24/7 enquiry functionality, Polimundo captured leads even when their physical office was closed
  • Stronger brand positioning as a cruise specialist
    Polimundo is now recognised as a trusted cruise specialist, expanding its reputation beyond landbased holidays and opening new opportunities in the cruise market.
  • Improved marketing insights
    With data-driven insights into the most viewed cruise lines and destinations, Polimundo was able to refine its digital marketing strategy, reaching the right audiences with greater precision and impact.

The Build vs Buy Debate

Whether you’re launching a new travel product in one market or many, ambition and momentum are rarely in short supply.

What often comes as a surprise is the true scale of the technology challenge – how quickly complexity grows, and how much time and cost it can consume without the right approach.

This guide explores the key challenges and decisions you need to consider before choosing the technology path that will set your product up for success.

Download the Guide