In this episode of Tektalk, brought to you by Aurora Expeditions, Hayley West interviews James Cole, the founder of Panache Cruises. James shares his journey from a corporate background in travel to establishing his own luxury cruise company during the pandemic. He discusses the challenges faced in starting a business (particularly amidst global disruption), the importance of building a strong team and company culture, and the unique customer experience that sets Panache Cruises apart.
